PROTON is bringing out all the stops to give its popular B-segment sports utility vehicle (SUV) all the roar it needs to stay ahead of the competition.

The first 10,000 customers that register their 2025 X-50 by Oct 31 this year will be entitled to Proton's exclusive Gempak! Deal which features a range of promotions with the highlight being a rebate of RM4,000.

That effectively places the all-new X50 with a starting price from RM 85,800, making the already competitive B-SUV even more so.

Other benefits from the early bird deal comes in the form of financing options available from participating finance partners with interest rates capped at 2.35% per annum for 5 years and 2.38% per annum for 7 years, and up to RM2,000 trade-in support to help buyers with their ownership.

Every purchase includes the Standard Package which encompasses a 5-year unlimited mileage warranty and six complimentary labour services. Proton is also offering an exclusive upgraded 5-year data package with 2GB/month from the previous 1GB/month.

Buyers who choose to insure their X50 through the upgraded Proton Insurance Program will enjoy additional three comprehensive suite of benefits - Special Perils coverage, Child seat coverage up to RM500 and personal accident coverage for passengers up to RM15,000 per person on top of the existing coverage.

Said coverage includes up to 10 years of betterment cost waiver, agreed value protection up to 12 years, all-driver coverage, key replacement coverage up to RM1,000, flood relief coverage up to RM1,000, personal accident coverage for policyholder up to RM15,000, and round-the-clock roadside assistance with towing services. 

2025 X50

The all-new X50 is Proton's first major model launch for 2025 and it comes with a whole new bold design image.

The new look takes shape from its new wide-stance front grille and bumper, a sportier rear spoiler, quad exhaust tailpipes, dual-tone colour scheme, and a newly designed set of textured alloy wheels.

The vehicle’s interior has also been significantly upgraded to be more premium with soft-touch materials, a floating floor console, luxury-inspired column shifters and 72-colour rhythmic ambient light.

It also features an upgraded Level 2 Advanced Driver Assistance Systems (ADAS) features, an improved IHU system with a large 14.6-inch screen, and Bahasa Melayu voice recognition for the first time ever.  

Breaking down their significance, the 14.6-inch infotainment display that supports both Android Auto and Apple CarPlay, now enhanced with voice recognition in Bahasa Melayu. 

Pair it with the latest Proton Link 2.0 app and owners get access to remote engine and air-conditioning activation, real-time vehicle status updates, and service appointment scheduling – all accessible via mobile device. 

Its ADAS Level 2 comes with the added function of Rear Side Radar System (RSRS), improved Auto Park Assist (APA) system and 360-degree HD Camera and 180-degree undercarriage transparent view. Safety is further backed by the model's 5-star ASEAN NCAP safety rating.

At its core is a new i-GT 1.5 TD engine paired to a returning 7-speed dual-clutch transmission.

It is understood that the new engine sports four cylinders opposed to the previous three-cylinder build. The new performance now translates to 133 kW of power and 290 Nm of torque to allow it to hit 0-100 km/h in just 7.6 seconds (0.3 seconds faster than the current model) and a 4.7% boost in fuel efficiency that is said to set a new benchmark for performance and economy in its class.

Available in three variants, the 2025 X50 comes in four returning colours of Snow White, Passion Red, Jet Grey, Armour Silver, and the new Teal Bayou Green that was first seen on the S70 sedan.

The three variants of Executive, Premium, and Flagship are respectively priced at RM 89,800, RM 101,800 and RM 113,300.

All three are, however, priced at RM 85,800, RM 97,800 and RM 109,300, respectively, with the early bird Gempak! Deal.