VOLKSWAGEN Passenger Cars Malaysia (VPCM) has appointed Dato’ Azizulhasni Awang as the automaker's first-ever local brand ambassador.

This collaboration will see Azizulhasni featured in the brand's upcoming campaigns, events and digital content.

VPCM managing director Renate Noessler hailed the national cycling hero, known globally as The Pocket Rocketman, reflects Volkswagen's ethos to engineer dreams into reality through innovation, resilience and human-centred excellence.

"Embodying the very essence of the Volkswagen brand, Azizulhasni is not only Malaysia’s first Olympic cycling medalist but also a symbol of what Malaysians can achieve with heart, grit and precision.

“His story is one of extraordinary ambition, agility and drive through his journey from humble beginnings in Terengganu to the podiums of Tokyo, Melbourne and beyond. 

"Much like our cars, he represents performance that is purposeful and enduring. He is not just a champion on the track but is also a role model off it. We are honoured to have him as part of the Volkswagen family.

“This partnership goes beyond traditional brand endorsements. It reflects a deep connection with Malaysians who value performance, integrity, and long-term confidence in what they drive,” Noessler added.

Commenting on his appointment, Azizulhasni said it is a true honour to be chosen as Volkswagen Malaysia's first ambassador. 

"This partnership isn’t just about cars or cycling — it’s about inspiring Malaysians to go further, faster and never settle.

“I’ve always believed that success is built on consistency, detail and the courage to take on challenges — values that align perfectly with Volkswagen,” Azizulhasni added.