BMW Group Malaysia is celebrating the 50th anniversary of the 3 Series with a limited edition model.

Only 50 units of the new BMW M340i xDrive Edition 50 Jahre is locally available, exclusively online via the BMW Shop Online.

The limited edition model comes with several enhancements, including Sensatec upholstery, Active Cruise Control with Stop & Go function, Parking Assistant Plus, a luxury instrument panel, galvanic buttons, and a M Rear Spoiler.

Exclusive M Performance parts are also included as standard: such as the M Performance Side Skirt Extensions, M Performance centre armrest wrapped in Alcantara, and carbon fibre M Performance gearshift paddles.

The model also features a unique “50 Jahre Edition” insignia on the cup holder plaque and a special exterior engraving on the b-pillar.

Customers can secure their M340i xDrive Edition 50 Jahre through the BMW Shop Online platform in just five steps: by visiting shop.bmw.com.my, selecting their preferred colour, choose their desired dealership, place a booking fee of RM3,400, and finally visit their selected dealership upon payment confirmation.

The BMW M340i xDrive Edition 50 Jahre comes with a recommended retail pricing (on the road, without insurance) of RM396,800.

Add-On for BMW Service & Repair (which consists of a 5-Year Extended Warranty and Service Package) is priced RM26,400.

Customers will receive the complete with BMW Group Malaysia Premium Ownership experience which includes the BMW Roadside Assistance and Accident Hotline and BMW Service Online

BMW Group Financial Services Malaysia's Easy Drive Financing Plan allows the model to be owned with a monthly instalment plan starting from RM4,211(based on estimates of an 80% loan on a 5-Year tenure) - with complimentary replacement car programme and BMW 1st year Comprehensive Motor Insurance rebate of RM 5,000.

Meanwhile, customers can own the car with a monthly instalment plan starting from RM4,348 (based on estimates of an 80% loan on a 7-Year tenure) with the company's Straight-Line Financing Plan - with exclusive rates starting from as low as 0.5%

Both Easy Drive & Straight-Line Financing Plans for the BMW M340i xDrive Edition 50 Jahre are valid until 30 June 2025. 

Customers can also enjoy BMW Protection+ Insurance & Replacement Car Programme when financing with BMW Easy Drive and Straight-Line Financing. 

BMW Protection+ offers comprehensive coverage accidental death or permanent disability benefits, vehicle break-in coverage, hire purchase loan repayment protection, and guaranteed asset protection (GAP). Additional benefits include key care, special relief in case of total loss or theft, rim damage coverage, compassionate flood cover, and scratch & dent protection.

BMW Group Malaysia is also celebrating the 50 years of the iconic BMW 3 series by having the complete lineage of the seven generations of BMW 3 Series on display at The Yard, Sentul Depot, from 18th to the 20th of April 2025, 10AM to 6PM.