CHERY has set its sights on the ambitious task of selling one million vehicles within two years as it aims to join the ranks of the world’s top 10 automotive brands.

The brand officially made the announcement of their latest goal at the Auto Shanghai 2025, where they unveiled their “Navigating the Future” initiative -which is accompanied by the brand's expanded roadmap for the years ahead, the announcment of new brands, its latest products, and strategic initiatives.

Hybrid technology in particular will form a cornerstone of its global growth strategy. The Chery Super Hybrid (CSH) system, along with its Guardian Battery Safety Protection System, features an all-domain architecture powered by a fifth-generation dedicated hybrid engine which has achieved a possible combined range of 1,400 km and fuel efficiency of just 4.2L/100km in charge depleting mode.

Said tech was seen applied to update Chery's existing models as with its new ones on display at the autoshow which includes the Tiggo 4, Tiggo 7, Tiggo 8, Tiggo 9 and Arrizo 8.

The Tiggo 4 CSH is expected to make it debut in Malaysia some time soon, as with brands iCaur and potentially the newly launched Lepas as with the L8 model.

The CSH system also plays a larger part in diversifying Chery's powertrain portfolio between gasoline, hybrid, electric and beyond.

Chery's next evolution also includes a stronger push into electrification, multi-purpose vehicles (MPVs), and pickup trucks. The latter was a highlight at the Auto Shanghai 2025 with the global debut of the all-new HIMLA pickup series.

Lastly, Chery has been continually showcasing the capabilities of its AiMOGA robots and robotic dogs by demonstrating its real-world applications from the likes of vehicle support services, visual tracking, and flash mob dance routines.

Chery’s international momentum has accelerated over the past year with global sales hitting 640,000 units. The Tiggo 7 retained its crown as the top performer in the A-class sports utility vehicle (SUV) segment with Chery was once again ranking No. 1 as an overseas automotive brand by Kantar.

Its major breakthrough came with the successful entry into the European market, including localized production and sales in Spain. 

Currently, Chery has built a robust global infrastructure with eight R&D centers, 10 production bases, and strategic parts hubs worldwide - capabilities which are central to its long-term globalization roadmap and market adaptability.