CHERY International officially introduced its new Lepas automotive brand to coincide with the Auto Shanghai 2025 and 2025 International Business Summit.

The event also marked the debut of the sports utility vehicle (SUV) L8, which is the brand's first model slated for launch in December 2025.

Lepas' name which comes as a fusion between the words 'Leap' and 'Passion' is built on four key pillars—Leopard Aesthetic Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid technology.

The brand is set to play a central role in the company’s next phase of global development and is positioned to embody the brand’s vision of “elegant mobility” through a fusion of cutting-edge intelligent technology and refined aesthetic design.

President of Chery International president Zhang Guibing announced that five models will be introduced over the next three years beginning with the L8.  

This will be followed by the L6 and the L4, with Lepas targeting the establishment of 1,200 global sales outlets as it aims to reach an annual production and sales of 500,000 units.