AUTO retailer Harmony Auto has officially launched its first Denza showroom in Malaysia.

Located in Jalan Ampang's Atlan Tower, Kuala Lumpur, the 5,500 sq ft 1S showroom features a clean, modern minimalist aesthetic with contemporary finishes.

It can showcase up to six vehicles and is equipped with a premium customer lounge that is integrated with digital displays and interactive screens. Other premium comforts includes a coffee bar and a merchandise counter. 

The showroom is said to have the capacity to attract anywhere between 100 to 500 visitors per week. 

Denza Harmony Auto KLCC sales head Fanny Lee Fong Ching said they were proud to be entrusted to care for the needs of Denza customers in Malaysia, and will follow up with a 3S centre in Skudai, Johor very soon.

Coinciding with the brand's entry into Malaysia, BYD Asia-Pacific Auto Sales Division general manager Liu Xueliang added that the fully electric Multi-purpose Vehicle (MPV) Denza D9 model is, according to their preliminary market research, well-received and is aligned with the increasing market demand for eco-friendly transportation solutions and premium electric vehicles.

"Malaysia remains attractive with growth opportunities for automotive brands. The introduction of Denza demonstrates our commitment to bring advanced EV technology to Malaysia as the market’s appetite for sustainable mobility continues to grow," said Liu.

Harmony Auto has over 80 authorised dealer outlets worldwide as of the end of 2023.