PROTON is holding a S70 content creation contest to celebrate this Raya festive season.

Running from 17 March – 18 April 2025, the #RAYASTYLOWITHS70 campaign seeks to award the most creative short video that is able to bring out the best of the S70 when paired to the month's festivities. 

The video would be of a maximum 60-seconds in duration where it would highlight the car’s design while embracing the vibrancy of the Raya season. 

Hint: Think ketupat inspired backdrops, glamorous Raya attire against its glossy finish, or cinematic night drives under twinkling pelita lights. 

Participants must perform the following to take part in the campaign: 

• It is compulsory to post the video on TikTok (can choose to concurrently post up to other social media platforms) 
• Use the official contest hashtag #RAYASTYLOWITHS70 
• Tag @ProtonCarsOfficial in the post 

Entries will be judged based on the top 3 videos (platforms not restricted) with the highest number of likes. Additionally, Proton will highlight the best contest moments, featuring standout videos across its platforms.

Winners will walk away with cash prizes - with a Grand Prize of RM10,000, second prize at RM5,000 and third prize at RM3,000. *Terms and conditions apply*

Proton Edar chief executive officer Roslan Abdullah commented that the company wants Malaysians to redefine the festive style with this car as their canvas. 

“The S70 embodies transformation—much like the Raya spirit of renewal. Whether it’s a viral dance by the S70’s LED headlights or a heartwarming family reunion inside its spacious cabin, we’re excited to see creativity drive this campaign,” he added. 

Check out Proton's website and follow @ProtonCarsOfficial on social media for more details.