In 2024, Honda Malaysia aims to achieve a sales target of 95,000 units with a 12.8% market share. Moreover, Honda also plans to launch two new models this year.

In 2024, Honda Malaysia is focusing on promoting its e:HEV technology and boosting sales momentum through enhanced prospecting activities and collaborative sales campaigns.

Honda also aims to expand its Honda Certified Used Car (HCUC) network to 32 sales hubs nationwide, providing customers with a trustworthy platform to purchase pre-owned Honda cars. Additionally, Honda Malaysia is committed to transforming Honda Service Centres into One-Stop Centres for enhanced customer convenience.

Honda Malaysia is intensifying its sales efforts by enhancing prospecting activities, expanding collaborative sales campaigns, and promoting its comprehensive automotive insurance plan, Honda Insurance Plus (HiP). Additionally, the company will continue to prioritize its HondaTouch application, providing customers with convenient access to vehicle service information, assistance, and updates.

Honda Malaysia Managing Director and Chief Executive Officer Mr. Hironobu Yoshimura said, "Honda Malaysia remains committed to driving success to new heights this year, built on the back of our remarkable achievements in 2023."

"That includes our latest milestone of retaining the No.1 position in the Non-National Passenger Vehicle Segment for the tenth consecutive year since 2014. On top of that, we achieved last year’s sales target of 80,000 units despite the challenges in 2023. These remarkable achievements are attributable to the introductions of the WR-V, City and All-New CR-V, all of which garnered strong market acceptance upon their respective launches." Mr. Yoshimura added.