Isuzu D-Max continues to be Malaysian's favourite pick-up truck, setting a new sales record by 9,650 units, with a market share of 16.6%.

According to Isuzu Malaysia, they sold 439 units more, than in 2022, Isuzu also noted that the D-Max had strong demand in Sabah, Kedah and Pahang.

“Since the third-generation D-Max was introduced into Malaysia in 2021, interest in this model has remained consistently high thanks to its good features, excellent driving character, versatile operation and impressive value for money. This new model has expanded our customer base by increasing our conquest sales by 185% while retaining our strong core customer base,” said Isuzu Malaysia’s Chief Executive Officer Mr Shunsuke Okazoe. 

Isuzu currently offering 8 variants for the D-Max pick-up truck, At the same time, the Isuzu D-max 1.9L standard variant being the most popular choice in the market, due to it's cheaper road-tax and lower maintainence cost.

It is also worth mentioning that the flagship X-terrain variant is continued on a positive uptrend in 2023, bolstered by its excellent off-road capability, handsome design and featuring full suite ADAS, plus, Izusu also offering a 7 year unlimited mileage warranty for all it's models. 

“This third-generation Isuzu D-Max has been a revelation for the brand as it combines the best of Isuzu’s engineering capability with the modern sophistication and mindful ergonomics that customers today demand. This makes the D-Max a very capable yet liveable pick-up truck, satisfying every pick-up user’s needs. It is a truck for all,” added Mr. Okazoe.