JAECOO Malaysia revealed that it has undergone a refresh in brand image to mark its first anniversary in Malaysia.

Unveiled at the Malaysia Autoshow 2025 (MAS 2025) in MAEPS, Serdang, the brand will now be known as Omoda ꟾ Jaecoo and will comprise of models that feature the two namesakes.

For better clarity, all Omoda and Jaecoo models moving forward will fall under the rebrand except for the present Omoda 5 and Omoda E5 which still falls under Chery's purview.

Accompanying the rebrand announcement at MAS 2025 was the sneak peak at the new Omoda C7 Neo Crossover.

The new image is reflected by the brand as it is known internationally which, according to the company, has successfully built a presence in 42 countries and regions, established over 1,300 global showrooms, and garnered the trust of a remarkable 500,000 global users. 

Locally, notable milestones of the rebranding collectively includes a growing demand of over 12,000 registrations for its premium off-road internal combustion engine (ICE) and hybrid sports utility vehicles (SUVs) and establishing a strategic network of 45 authorised dealerships nationwide to support its growing customer base. 

“This brand refresh signals our optimism for the market and the growth opportunities here. As a dynamic brand with a finger on the pulse of consumers’ preferences and needs, we are ready to elevate the way people experience the Omoda ꟾ Jaecoo brand," said vice president Emily Lek,

"Together with our sleek and high-performing vehicles, we are passionate about delivering a personalised lifestyle experience as Malaysia’s challenger premium off-road SUV brand,” she added.