MICHELIN plans to eventually use only recycle and renewable materials in their tyres.

The initial aim is to have 40% of their tyre manufacturing process to include materials such as natural rubber and silica made of rice husks from Asia by 2030, before eventually incorporating it at 100% by 2050.

Michelin East Asia and Oceania president Manuel Fafian commented on the move saying it was important for the company to bring their vision of “Innovating for a Sustainable Future” to life "not just in words, but through actions via the impactful initiatives Michelin is driving in Asia Pacific and beyond”. 

On a broader scope the company is looking to develop longer-lasting tyres that incorporate these materials to supplement the growth of the electric vehicle (EV) landscape in the region, as the segment is placing higher demand on tyre performance due to weight and torque. 
 
The company has also created specially homologated tyres with 45% (road) and 71% (race) bio-sourced and recycled raw materials - tyres which maintain the same level of performance as traditional tires. 

On a local level, Michelin Malaysia is actively working toward contributing to the nation's sustainability agenda by promoting eco-conscious tyre technology and advancing solutions that reduce environmental impact. 

“As Malaysia continues its transition toward sustainable mobility, Michelin is committed to supporting this evolution through innovative and eco-conscious tire technologies in new products across our extensive portfolios,” said Michelin Malaysia, Singapore and Brunei managing director Prichapakorn Dangrojana.

“Innovation, through its many sources, is the main driving force of our development, competitiveness and sustainability efforts. Our cutting-edge tyre technologies, which incorporate renewable and recycled materials, exemplify our promise to deliver not only premium performance made to last, but also a greener, more sustainable future for generations to come,” added Dangrojana.