GWM held a global press conference at the 2024 Beijing International Automotive Exhibition, detailing its global achievements and future goals, highlighting its commitment to "ecological globalization." President Mu Feng emphasized GWM's approach of blending globalization with localization, focusing on upgrading export strategies and achieving high-quality global development. GWM's focus on localization spans production, operations, brand culture, and supply chains, facilitating progress in its "ecological globalization" strategy.

GWM is actively promoting its brand's global development through all phases of the automotive process, from research to sales. This includes establishing local subsidiaries, implementing localized marketing strategies, and developing products tailored to regional needs. Currently, GWM operates vehicle production plants in Thailand and Brazil, along with KD factories in Pakistan, Ecuador, and other locations, supporting localized R&D and production efforts to cater to global consumers' preferences and driving conditions.

Mr. Parker Shi, Head of GWM International, delved into GWM's global development history, highlighting the success of its five major product series in international markets. GWM, one of the earliest Chinese automotive companies to expand globally, has a presence in over 170 countries and regions, with more than 1.4 million international users as of 2023. Under the "ONE GWM" brand strategy, GWM aims to strengthen its brand image, empower its product series, and meet global owners' diverse needs with a multi-category, multi-power combination approach.

GWM's focus on product quality and service excellence has earned it the trust and appreciation of owners worldwide. The GWM Care service offers meticulous support, ensuring a positive ownership experience. Global user support drives GWM's firm and high-quality development, with the brand expressing gratitude through various owner engagement activities and initiatives like the upcoming GWM Life owner incentive program. Through these efforts, GWM aims to enhance the sense of belonging among global owners and promote the Chinese off-road culture.

Looking ahead, GWM remains committed to openness, inclusiveness, and long-termism. By constructing an integrated ecological globalized system encompassing research, supply, production, and sales, GWM aims to build a comprehensive product mix for international markets, foster trust among global owners, contribute to the sustainability of the global automotive industry, and make significant strides toward sustainable development.