PEUGEOT Malaysia has set up a new dealership in Subang Jaya, Selangor.

The new Peugeot Subang Jaya by Allure Auto Sdn Bhd in Taipan USJ starts its operations as a 1S dealership with plans already underway to expand its services by adding a 2S service centre.

Featuring a modern design based on Peugeot’s newest corporate identity the showroom is equipped with four vehicle displays and one vehicle delivery bay.

A key highlight of the showroom is the introduction of a 3D configuration tool for an interactive purchase experience. On stand by are trained sales consultants by Stellantis Malaysia. 

"Part of our strategy in strengthening our presence, growth and foothold in Malaysia involves expanding our dealership network. Allure Auto represents a milestone in our journey to have 30 dealerships in our network by end-2024. 

"Stellantis Malaysia is committed to delivering top-tier brand and ownership experience to our customers, and we welcome Allure Auto to the Peugeot family as they play a pivotal role in delivering the Peugeot experience,” said Stellantis Malaysia managing director Jamie Francis Morais.

The new showroom marks the first dealership launch since Stellantis Malaysia became principal and the official entity in managing distribution, marketing, sales and aftersales of Peugeot in Malaysia. 

Progress of the 2S facility, which is situated a few minutes away from the showroom at USJ 1 is at 70% completion rate and it is scheduled to be operational by the end of Q3 2024. 

The soon-to-be-launched service centre is 5,800 sqft in space and houses 8 service bays and a body and paint repair facility.

Allure Auto director Lai Choong Yik said its' team aims to provide exceptional service, and they look forward to serving customers better with the launch of our 2S service centre later this year.

He added that Allure Auto will collaborate closely with the nearest authorised Peugeot dealers to resolve any technical issues to ensure that customers receive the necessary support for their vehicles.

"We are excited to partner with Peugeot Malaysia to bring world-class automotive experience to the Subang Jaya and USJ community. We chose Subang Jaya because of its vibrant, high population and family-centric community. This area is known for its strategic central location and people who appreciate quality and innovation, which perfectly aligns with what Peugeot stands for," he added.