CALLING all shutterbugs across Malaysia: Volkswagen Passenger Cars Malaysia (VPCM) and Fujifilm Malaysia is running a nationwide photography contest.

Running from now till January 5th, 2025, the Volkswagen Shutter Stories is a contest where each participant submits one photo for each of five inspiring cornerstones of Volkswagen: VW Love, VW Adventure, VW Motion, VW People, and VW Colours & Life. 

Two out of five entries must include a Volkswagen model. The competition is open to all Malaysians and residents aged 18 years old and above. 

 
The grand prize winner stands to walk away with a one-year retainer contract as a photographer for Volkswagen in Malaysia, and a Fujifilm camera and lens set worth up to RM7,000, with an additional RM3,000 Fujifilm voucher if the winner is a Fujifilm user. 

Additionally, the grand prize winner will win a mentorship programme with renowned automotive photographer Aaron Lee. 
 
Two runners-up will win the latest Fujifilm instax Mini 99 with film (worth RM1,200) and Fujifilm instax Pal (worth RM588), as well as exclusive Volkswagen merchandise and extended test drives.  

 

There will also be a “People’s Choice Award” determined by public voting on social media, in which one winner will be selected to receive an array of exclusive Volkswagen merchandise. 
 
Shortlisted finalists will be judged by representatives from VPCM, Fujifilm and Aaron, and winners will be announced at a special event next year.  

VPCM managing director Denyu Bostandzhiev, who will also be one judges, mentioned it is only fitting that a photo competition like this aims to capture and celebrate love, beauty and adventure – everything Volkswagen stands for.

“Volkswagen is a well-loved and iconic brand - not just with owners who have a deep affinity for their cars, but also for millions of others who have enjoyed the fun and emotional connection that our products represent," said Denyu.

Fujifilm Malaysia MD Kensuke Aragane added that the collaboration is a perfect blend of innovation, creativity and automotive excellence.
 
"Our company is proud to join forces with Volkswagen Malaysia to launch the Volkswagen Shutter Stories photography contest. We believe that photography has the power to tell stories, and we're excited to see how participants will capture the spirit of VW through their lenses. 

"The chance to win state-of-the-art Fujifilm cameras, mentorship from industry experts, and the opportunity to work with Volkswagen is truly inspiring. We encourage all photography enthusiasts to seize this opportunity to showcase their talent and be part of this exciting journey," he added. 

Those keen to share their contest submissions for all the world to see are welcomed to post them on their personal Instagram account and tagging @volkswagenmalaysia while including the hashtag #VWShutterStories.

Visit the contest website for more information.